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Artificial Intelligence (AI) is increasingly being used to provide personalized game recommendations on online gambling platforms. By analyzing players' preferences, gameplay history, and spending patterns, AI algorithms can suggest games that align with individual interests.
While these recommendations enhance user satisfaction and platform engagement, they also raise concerns about ethical practices. Critics warn that AI could exploit players' vulnerabilities by promoting games or features that encourage excessive spending. For instance, players prone to high-risk behaviors might receive suggestions for high-stakes games, increasing their financial exposure.
To address these concerns, some platforms are incorporating responsible gambling measures into their AI systems. These include limiting recommendations for vulnerable players and offering tools for self-assessment and exclusion. As AI continues to evolve, the industry must strike a balance between personalization and player protection.
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